Friday, November 20, 2009

69. The Ten Faces of Innovation

Been reading a really cool book on Innovation by one of the founders of IDEO, a cutting edge design company. They list ten persona's of innovation. Here are they are in readers digest version. I especially like the first 2 sections.

The first 3 are Learning Persona's

1. The Anthropologist - brings new insight by observing human behavior - i.e. your insightful incarnationalist
2. The Experimenter - Prototypes new ideas by trial and error
3. The Cross-Pollinator - Explores other organizations and cultures and translates into unique revelations that fit their context

The next 3 are Organizing Persona's - savvy about the counter intuitive process of how organizations move ideas forward.

4. The Hurdler - develops a knack for outsmarting the road blocks to innovation
5. The Collaborator - helps bring eclectic groups together and often leads from the middle of the pack to create new combination's of multidisciplinary solutions
6. The Director - gathers together a talented cast and crew and sparks their creative talents.

The next 4 are the Building Persona's

7. The Experience Architect - designs compelling experiences that go beyond mere functionality to connect at a deeper level
8. The Set Designer - creates an environment/stage on which innovation team members can do their best work
9. The Caregiver - builds on the metaphor of a health care professional. They anticipate needs and create solutions before there is a problem
10. The Storyteller - builds internal morale and external awareness through stories

My favorite quote so far is:

"The devils advocate may never go away, but on a good day, the innovative types can keep him in his place. Or tell him to go to hell."

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